strategy first,
Impact always.

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Remarkable results don’t come easy. They’re earned through relentless curiosity, the execution of bold ideas, and a refusal to settle for almost. When the work gets hard, that’s when impact becomes exceptional.

View Capabilities Meet the team
  • Research & Analytics
  • Integrated Strategy
  • Creative + Branding
  • Storytelling + PR
  • Media Placement
  • Content + Social Media
  • Experiential Marketing
  • Product Development

  • Leading storytelling for one of the largest brands in the country

    View Case Study

  • Asset 25

    Elevating a global gateway with New Orleans soul

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  • K20

    Changing the Narrative: Hurricane Katrina 20 years later

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  • Asset 6

    Telling a story whereevery path leads to possibility

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  • Building a Brand That Tells Powerful Stories

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  • Building an Experiential Brand That’s Inviting to All

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We don’t chase trends. We design outcomes. Through quantitative and qualitative research, we plan for success and build work that makes brands perform and people pay attention.

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CLIENTS

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Capabilities

Research & Analytics

Integrated Stategy

Integrated Strategy

Creative + Branding

Storytelling + PR

Media Placement

Asset22 3

Content & Social Media

Asset 2222

Experiential Marketing

Asset 211

Product Development

Learn More Let’s Chat

About Spears Group

Spears Group is a full-service agency of strategists, storytellers, and creators who believe purpose is the bridge to impact. We blend creative, digital, storytelling, and influencer marketing to build connection, elevate culture, and create enduring results.

18

years of
experience

300+

clients
supported

500

industry
awards

Meet team Let’s Chat

  • The Spears Group is capable, diverse, and innovative. Over the course of our eight-year partnership, I have enjoyed the highest quality of work, always produced with an incredibly professional team.”

    Mark Romig, Former SVP & Chief Marketing Officer, New Orleans & Company

  • The Spears Group guided us through a robust and thoughtful discovery process that resulted in highly strategic recommendations that perfectly aligned with our mission. They have helped us reach new audiences, meet visitor goals, and position HNOC as one of the leading attractions in New Orleans and globally through work that was not only insightful but practical.”

    Daniel Hammer, President & CEO, The Historic New Orleans Collection

  • Since 2019, the W.K. Kellogg Foundation has had the opportunity to collaborate with Spears Group on several projects and ongoing initiatives, ranging from in-person events, integrated marketing campaigns, PR efforts, and community engagement. Their team has consistently demonstrated an exceptional level of expertise, creativity, and professionalism, aligning its marketing strategies and efforts with our organization’s mission and values. As passionate thought leaders with a deep commitment to delivering exceptional results, Spears is an invaluable asset to any organization.”

    Robyn Rosenthal, Director of Program Communications, W.K. Kellogg Foundation


  • Throughout our engagement, Team Spears consistently demonstrated a deep understanding of what we do and why–effectively translating that knowledge into impactful marketing strategies and campaigns. They are highly professional, responsive, and creative problem-solvers who always go the extra mile to deliver results. Having been instrumental to the success of our statement Justice Reinvestment Initiative (JRI) campaign, I am confident they will bring the same level of excellence and dedication to any project they undertake.”

    – Alicia P. Oliver, M.Ed., Greater New Orleans Funders Network

  • During my time on the City Council, Spears Group provided us with the utmost service, quality, and professionalism. During those years, we faced no shortage of challenges and crisis situations requiring high levels of strategy and thoughtfulness from our partners at Spears.”

    Jason Roger Williams, Orleans Parish District Attorney

  • For the second time in three years, Spears Group was retained by the NBA to lead all media relations and experiential marketing campaigns for NBA All-Star–resulting in more than 1,000 media mentions locally, regionally, and nationally.”

    Amanda Thorn George, VP of Business Communications, National Basketball Association

  • Spears Group’s deep understanding of the Gulf South and passion for culturally relevant storytelling helped us amplify narratives showcasing the economic, cultural, and community impact of Super Bowl LIX on New Orleans.”

    Elizabeth McCollum, Senior Director, BZA Public Relations – NFL Agency of Record

  • Their vast knowledge and expertise in media relations not only increased our visibility but positioned FFL as a leading voice in the field. I am grateful for the opportunity to have worked with such a talented and attentive team.”

    Flozell Daniels, Former President & CEO, Foundation for Louisiana

  • Spears Group always goes above and beyond, thinking outside the box to create meaningful, culturally-relevant branding and the most forward-thinking products for their clients. Having led the brand development and website for GNOF’s ‘Every Drop Makes a Difference’ campaign, they produced award-winning work that was not only visually appealing but highly informative for residents.”

    Tyronne B. Walker, Former Vice President of Communication & Public Affairs Greater New Orleans Foundation

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