The Urban League of Greater New Orleans retained the Spears Group to lead all branding, marketing and public relations efforts for its RISE: Katrina 10 Commemorative Conference. The conference took place Wednesday, August 26 - Friday, August 28, 2015 at the Hyatt Regency New Orleans and highlighted the State of Black New Orleans: 10 Years Post-Katrina report which details a myriad of socio-economic issues.
Branding all touch points of the conference including website, collaterals, event schedules, programs, signage, social channels, etc.
All local, regional, national and niche public relations
Planning and placing all advertising
Social media management
Spears Group developed a strong brand for the conference and ensured brand continuity across all implementations.
in earned media coverage for the conference from local, national and international media outlets including: The Associated Press, Time Magazine, Black Enterprise Magazine and Huffington Post Black Voices to name a few
for the clients advertising budget with media sponsorships
in social media engagement leading up to and throughout the conference