#RiseNOLA

Urban League of Greater New Orleans

RISE: Katrina 10 Commemorative Conference

The Urban League of Greater New Orleans retained the Spears Group to lead all branding, marketing and public relations efforts for its RISE: Katrina 10 Commemorative Conference. The conference took place Wednesday, August 26 - Friday, August 28, 2015 at the Hyatt Regency New Orleans and highlighted the State of Black New Orleans: 10 Years Post-Katrina report which details a myriad of socio-economic issues.

Scope

  • Brand Development
  • Branding all touch points of the conference including website, collaterals, event schedules, programs, signage, social channels, etc.
  • All local, regional, national and niche public relations
  • Planning and placing all advertising
  • Social media management

Results

  • Spears Group developed a strong brand for the conference and ensured brand continuity across all implementations.
SECURED

$1.9M

in earned media coverage for the conference from local, national and international media outlets including: The Associated Press, Time Magazine, Black Enterprise Magazine and Huffington Post Black Voices to name a few
LEVERAGED

$50,000

for the clients advertising budget with media sponsorships
INCREASED OF

5,000%

in social media engagement leading up to and throughout the conference
ENSURED THE

SELL OUT

of the conference
RAISED MORE THAN

$1.5M

in revenue for the RISE Katrina 10 conference